Groupe Laroche • Real estate development
Groupe Laroche is a go-to leader in real estate project management and development in Quebec. Mainly active in the Eastern Townships, it is the developer and owner of many real estate projects that combine innovative architecture, sustainable strategic management and environmental convictions.
Groupe Laroche manages residential, commercial, industrial and office buildings throughout Quebec. It also owns more than 20 million square feet of lots that will be built on in the coming years.
The challenge
RevMax is helping Groupe Laroche reach its ambitious objectives, which involve doubling the company’s value over the next five years and expanding its activities.
To that end, we are helping develop business centres and commercial sites as well as business parks that are highly attractive to national and international corporations, to stimulate the economies of different key neighborhoods.
“Groupe Laroche is a great example of the future of real estate development and the level of success that can be achieved while remaining faithful to environmental values and a sustainable development vision that benefits everyone.”
Our mission
Develop a major real estate developer’s business and provide strategic guidance, including:
Researching and making recommendations on immovables
Participating, supporting and providing advice on the group's new development projects
Developing partnerships for more than 10 commercial districts
Soliciting and representing the group in the acquisition of new business partners
Providing advice on strategic investments in marketing and development
Coordinating, with the project managers, the work by the lessor and tenant as set out in the rental offers, to integrate new tenants
A bold step
TURN AROUND, MODERNIZE AND OPTIMIZE A RESORT HOTEL COOPERATIVE, INCLUDING:
Conducting a complete review of the business model
Forming an extended permanent team made up of tourism, marketing and hospitality professionals
Developing several customer service, marketing and management training sessions for the owners and their teams
Implementing a co-op marketing program with other stakeholders in the tourism industry, including the Quebec Ministry of Tourism
Researching and obtaining grants for tourism promotion
Setting up a joint purchasing program for economies of scale
Refreshing the brand image
Creating a new membership fee structure, based on the growth of the members’ economic benefits
Reviewing the affiliate program
Recruiting new establishments
Doing a technological overhaul and system integration
Redesigning the website and setting up for e-commerce
Enhancing the promotional tools (print and web)
Setting up the gift package and gift card program, including online sales
Creating distribution networks for the gift card and package products
Creating and maximizing the Privilege loyalty program
Creating new sources of revenue
Other projects, other successes
