Tourisme Memphrémagog – Chair of the Board of Directors
ARTICLE published in LE REFLET DU LAC
Tourisme Memphrémagog's new management team has only been in place a few months, but it is already stating loud and clear that the region must regain its prestige and become the jewel of the province's tourism industry.
The arrival of Yannick Beaupertuis (Estrimont and Owl’s Head) as Chair of the Board of Directors kicked off the restructuring process. Mr. Beaupertuis wants Memphrémagog to claim its share of the provincial, national and international convention market.
Mr. Beaupertuis hopes that Memphrémagog will help the Eastern Townships overtake Charlevoix and the Laurentians, which come in third and fourth place in terms of visitor numbers, after Montréal and Québec City. We can do it, but first we need to build a solid foundation, rally and work together, he said.
Source: Memphrémagog veut devenir le fleuron touristique du Québec, Le Reflet du Lac, lerefletdulac.com
Territorial branding
“Territorial branding is very important to Tourisme Memphrémagog because it forces people to think about how that territory will be developed and promoted.
This opens up communications and discussions between the various organizations involved in the territory’s development. Eventually, a certain level of coordination will be achieved, and we will all become more efficient.
We think it’s an excellent initiative for all these reasons.”
– M. Yannick Beaupertuis, ambassadeur secteur tourisme, MRC de Memphrémagog, YouTube
Memphremagog Tourism Strategies for 2019-2020
Tourisme Memphrémagog wants to become a reference for hosting provincial and even international conventions.
The organization had already set this objective in the strategies it adopted last April, when its members agreed to position the region as a true, year-round convention and business meeting destination. They also recommended becoming a select point of contact for the Association des professionnels de congrès du Québec (APCQ).
At the peak of the summer season, the Chair of Tourisme Memphrémagog, Yannick Beaupertuis, reiterated the importance of competing with regions that already attract a large number of conventions. [...] In his opinion, a large convention centre, able to welcome 800 to 1,000 people, will clearly be good for the region. ‘This new clientele will also benefit the other commercial services,’ said Beaupertuis, ‘but we should not add another 500-person convention centre, which would compete with the existing ones.